Thursday, 14 October 2010
The meeting had been called by the Prince to discuss the perilous state of the wool industry, and what could be done to improve the situation. I have to say that it had never occurred to me that there may even be a problem. In my business, I annually buy thousands of metres of tweed, flannel and worsted material to make into men's jackets, suits and overcoats.
In a passionate speech, the Prince pointed out that sheep were no longer being sheared, as the price for the raw material was so low that it made no commercial sense for the farmers.
I was so taken by these kindly looking animals that I immediately commissioned Fox Bros (whose mill is close to where the Exmoor sheep are bred) to make me a West of England tweed, which I shall unveil at Wool Week next year.
The event really was an unqualified success. It just goes to show what a bit of woolly thinking can achieve.