Friday, 7 October 2011

Photo Opportunity: Autumn/Winter 2011

I like taking photographs, and going on a Hackett photo shoot gives me the opportunity to take some snaps whilst endeavouring to keep clear of the official snapper. Located in this blog is a slideshow selection of my pictures taken when we shot this Autumn's brochure.

It never ceases to amaze me what a production it is to muster together thirty to forty photographs to make into the brochure - I can't imagine the numbers required when making a movie. For starters there is the photographer, lighting assistant, computer technician, film maker plus assistant and some poor guy straight out of college who has to lug all the equipment around.

Then you have the models - a couple of boys and a wafer thin girl who all need to have hair and makeup - which means there are hairdressers and their assistants. Someone has to take care of wardrobe which involves needing a seamstress and assistant, and of course you need a stylist to put the clothes together, with an assistant to add the finishing touches to an ensemble.

None of this would be possible without a production team who are tasked with getting everyone to the locations, which in this case meant the countryside one day, London the next and the following day Switzerland (which I sadly missed). There's also the job of keeping them fed and watered which entails the necessity of van drivers and catering crew, and a chap who looks after all the props - naturally with his assistant.

Mysteriously, around lunchtime the numbers seem to increase even more, but I generally have no idea who they are or what they do. I have decided that next year I too shall have an assistant, as it seem to be the must-have accessory.

After all I need someone to take off the lens cover.

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