Q. What does it mean for you to be involved with the BAFTAs?
It is a great opportunity to be on the inside track and be able to witness first hand the tension, the triumphs and inevitably the tears as the actors put on stellar performances. The whole event is worth a BAFTA in itself. Of course I shall be checking out all the outfits, I can't help myself.
Q. What other events are Hackett working on this year?
We are involved in a number of sponsorships including the Klosters Snow Polo, Dubai British Polo Day and The Oxford and Cambridge Boat Race - we will be dressing the players and crew for each of these events. The biggest event of the season will be the opening of our flagship store in Milan in March.
Q. What would be your tips for any man attending a black tie event for the first time?
My mantra is formal dress is not fancy dress so keep it simple, it's all about shape, proportion, and fit. Tailored, single breasted, peaked lapel dinner jacket and white, marcella, double cuff dress shirt with studs not buttons (studs should match cufflinks) and dress watch, black silk self-tie bow tie (not ready made). It really is not difficult to tie, just think of tying your shoelaces, even I can manage it and I'm left handed.