Tuesday, 3 June 2014

A Fish Tale

The other day, my brother and his two sons who were over from the States, happened to invite me to join them for a day’s fly fishing on the River Test in Hampshire. In the past I have been hunting and shooting but I shall be honest, I have never tried my hand at fishing. 

Of course, of great concern to me was what I should wear. In the end, I opted for a blue gingham shirt, nicely frayed at the collar, a threadbare olive lambs wool V neck pullover, khaki needle cord trousers and an old Barbour jacket that I had bought in Portobello market second hand years ago, after all I didn't want to look like the new boy on the block. 

I was particularly fond of the Barbour because it had knitted cuffs, which stopped the rain dribbling down to my elbows, a detail I think Barbour have since dispensed with (bring it back I say!) For a day in the country I took that most essential accessory - my gun dog Muffin, although she would run a mile at the sound of shooting being more adept at photo shoots.

The Test is a beautiful and crystal clear river that meanders through unspoilt water meadows not unlike a Constable painting. My first attempts at casting very quickly found me out to be a townie despite all my efforts at dressing the part.  But eventually after six hours of clumsy and awkward casting I finally caught a silverback trout. 

I was asked if I would like to take it home for supper but I demurred and slipped it back into the river. Travelling back to London with a very damp dog in the back of my now incredibly muddy Range Rover, I began to feel rather hungry and thought how delicious that trout might have been grilled, with new potatoes and petit pois. As it was, I settled for beans on toast in front of the television and watched News at Ten.

What can I say? I'm a man of simple pleasures.

 Jeremy Hackett

Regent Tweet

Last Saturday I was invited by the Regent St Association to give a speech at their Regent Tweet event that took place in the impressive Apple store on Regent Street. I had been asked to speak about Hackett to an audience of international bloggers, a daunting prospect I must admit, for they are not my usual audience. But in this modern day, I have begun to appreciate the doors an online audience can open.

To begin, I had the Hackett logo projected onto a screen behind me. For a bit of fun, I had asked our design department to take a bite out of the bowler hat to mimic the Apple logo.

(I hope Apple appreciate the humour!)

My closing words to the assembled bloggers were ‘What you post online should always be first class’. And with that, I hope to see us here at Hackett moving forward with my delightful audience of bloggers into the digital age.

 Jeremy Hackett